Staging homes that are for sale has become a much used marketing tactic in the real estate business. Staging's been lauded, applauded and ballyhooed, about how staging your home will lead to a quicker sale and a higher price.
And in my experience, that's often true. Well staged homes sell quicker and for more money, because they look better.
And that's exactly why, as a buyer, when you walk into a staged home you should have all your antennae up, and look at them more carefully and with a much more critical eye.
It's easy to be seduced by staging.
I know from personal experience. I was seduced by staging long before staging was even a twinkle in a Realtors eye.
Many years ago when I was living in Chicago a friend told me about a loft for sale that he thought I'd like. It sounded great, so I went by to see it right away, and wow, this was the real thing.
A converted warehouse building in the River North section of Chicago, with tall wood beam ceilings, wide plank wood floors, a long row of 10' feet tall double hung windows, a freight elevator, and 2100 sf of open space. I was sold the second I walked in the door, but not by that stuff.
The guy that owned the loft was a well respected artists rep, painters and sculptors were his speciality. So the tall brick walls were hung with big abstract art pieces, and here and there throughout the space were these really cool sculptures. Even in the bathroom.
Holy Cow! This wasn't just a loft I was buying, it was an art gallery. cha-ching cha-ching I bought it on the spot.
Once he moved out, along with all the great paintings and sculpture and bathroom art, and I moved in with my meager belongings, it didn't strike quite the same note of cool and sophistication.
And it didn't look anything like an art gallery. cha-ching cha-ching
Know what you're buying.
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