Homesmart Realty, a Phoenix based company, is buying Homeway Realty, a Tucson based company, with plans to expand in the Tucson market by spreading its model of reducing costs through technology.
So says The Arizona Republic, HomeSmart plans expansion to Tucson
Because I think there’s a big opportunity for real estate brokerages to be run much more efficiently than is generally being done, it’ll be interesting to see what Homesmart’s model is. On the other hand, brokerages that have taken a more technology driven approach, like Redfin and ziprealty, have not done much in the way of taking market share from traditional brokerages.