From The Wall Street Journal, WSJ.com
High-End Homes Frozen Out of Budding Housing Rebound
A recent forecast by analysts at J.P. Morgan Chase & Co. said it would take until at least 2012 for the expensive-home market to recover and that peak-to-trough declines could surpass 60%, compared to 40% for the rest of the market.
KENILWORTH, Ill
… in the affluent town of Kenilworth, with a median income of $230,000, home sales have stalled.
Few in Kenilworth ever expected the price declines that began in markets decimated by subprime loans and house-flippers would ever reach their streets, which are lined with Tudor mansions, manicured lawns, and for-sale signs.
The community, which has a bowling league and a sailing club and is consistently named as one of America's wealthiest towns, was developed as a planned community 100 years ago on land purchased by Chicago retailer Joseph Sears, son of the founder of Sears, Roebuck & Co.
Today, the neighborhood is a microcosm of other high-end housing markets across the country, where homeowners are frozen in their homes, postponing relocations or a planned downsizing because they aren't willing to cut prices.
"We're in a 'trade-down' environment for the first time since the 1930s," says Kenneth Rosen, chairman of the Fisher Center for Real Estate and Urban Economics at the University of California, Berkeley.
High-end homes are also being hurt by changing perceptions about how much home one should own. For years, people were encouraged to buy the most expensive home they could afford because there would be a payoff when it was time to sell. But buyers can't count on that any longer.
Having lost large amounts in the stock market and on real estate, "a lot of people are licking their wounds and hoarding their cash," says Sally Daley, a real-estate broker who sells luxury homes in Vero Beach, Fla. She says many customers are asking, "Do I really need this big a house?"
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And for the guy who’s not sure about whether it’s a price issue or if there just aren’t any buyers, that’s easy. Just reduce your price
7 – 10% below recent comparable sales (if you can find any) and if you haven’t sold in 60 days you can stop wondering.