Reading the descriptions of the homes listed for sale could lead you to believe that they are all perfect homes in ideal locations under wonderfully sunny skies where everyone is as happy as can be. And they are, the Best Priced…, the Best Value … with the Best Views …, and The Most Stunning Floor Plan … (yes, I too can exaggerate)
Those descriptions could lead you to believe all those wonderful things being said about those homes, except that most of us have learned to take that stuff with a grain of salt. Or, at the very least, with a wait and see, I’ll be the judge of that, attitude. Because, whether it’s homes or cars or smart phones, it is advertising that you’re seeing. And advertising tends to emphasize the positive and ignore the negative.
But sometimes it’s more than just an amusingly exaggerated description. Because sometimes the description is so far off from reality that not only does it not do the seller any good, it actually does them harm. While also wasting the time of a lot of buyers and their agents. How so. Take the most blatant example, a fixer-upper.
99 times out of 100, people are either in the market for a fixer-upper or they’re not. There are fixer-upper people and then there is everyone else. And everyone else wouldn’t touch a fixer-upper with a ten foot pole. So if you’re trying to sell a fixer-upper, you want to do everything you can to get the fixer-upper people in to see it. And forget about everyone else, because they’re not interested. So please, do everyone a good turn and advertise your fixer-upper, or whatever it is you’re trying to sell, for what it really is.
And my favorite. Have you ever walked into a home that’s advertised as, let’s say, 3500 sf only to discover that 400 of those sf are in the garage.
It happens. There’s usually a heat/AC unit rigged into the wall of one of the garage bays, and they’ve put down some carpet and, voila’, called it living space.
And technically, as long as it’s heated and has walls and a roof, it can be counted as living space. Just so long as you don’t mind having a rollup garage door as your front wall. And even more amusing is when that garage bay is counted as both living space and as one of the garage bays. Yep, the ultimate flex space.
What brought on this rant. Well, a couple of things.
The other day I noticed a listing that really annoyed me. In one place it stated;
”… It is so lovingly cared-for and is … blah blah”
And then just a little further down the page, and with a straight face, it also stated;
”Seller has never resided on the property and no SPDS are available. Home to be sold ''AS IS.” OK, which is it, lovingly cared for, or sold as is?
And then recently, along with clients who weren’t at all interested in a fixer-upper, we walked into a fixer upper that was described as anything but. (and there were no pictures in the listing, just the glowing description) It was embarrassing and a total waste of everyone’s time.
(Updated from a previous post on this blog)
thefoothillsToday.com
to find your Tucson Foothills home