but, as I’ve pointed out many times, a fair amount of it is incorrect and misleading.
Let the buyer beware,
I’ve taken the liberty of highlighting the article regarding the practices that I find to be the most persistent.
From The Wall Street Journal / Market Watch;
10 things real-estate listing sites won’t say
Once upon a time, house hunting meant perusing local newspapers and being led through properties by a real-estate agent. Nowadays, most home buyers head straight to their computers: A record 90% searched online this year, up from 65% a decade ago, according to the National Association of Realtors. Trouble is, homes listed for sale online aren’t always actually available.
1. “The homes you’re looking at have already sold.”
More than a third of home listings that are labeled as “active” on third-party listing sites Trulia and Zillow are no longer for sale, according to a 2012 study by consulting firm WAV Group that was sponsored by online brokerage Redfin (which also lists properties for sale). For their part, Trulia and Zillow say such outdated posts can be the result of real-estate agents inputting information incorrectly or forgetting to make updates. Walter Molony, a spokesman for the National Association of Realtors, says both parties — the sites and the agents — are sometimes responsible for outdated listings. Either way, some buyers are wasting their time reviewing homes that have already sold.
In some cases, agents intentionally leave listings up after they’ve sold, in an effort to generate future leads, says Leonard Baron, principal of real-estate consulting firm LPB Services and a lecturer at San Diego State University. Buyers who are interested in the property will reach out to the listing agent, and the agent will tell them the home has sold but that they have other properties with similar features, he says. Of course, the other properties may not meet the buyer’s criteria, says Baron, calling the strategy a “bait and switch.”
(Trulia, Zillow and the like often have homes still listed as active that have long since sold.
And while I haven’t run into that on the MLS, occasionally I do see homes that are under contract still listed as active)
2. “The price is wrong.”
While most listing sites allow users to search by price brackets, the prices that come up aren’t always correct. That’s because the listing price is among the details that agents at times neglect to update in every version of their online listing. The problem with inaccurate prices, say insiders, is that most home buyers shopping online narrow their search based on their budget. If a price cut isn’t reflected on a listing site, the property might not even show up in a house shopper’s search results.
Buyers interested in short sales — that is, when homes sell for less than the owner owes on the mortgage — are particularly vulnerable to erroneous pricing. And the error can begin when the property is first posted, says Brad Hunter, chief economist at Metrostudy, a housing market research and consulting firm. With short sales, sellers and their agents decide on an asking price for the home and then list it online. In making that decision, the sellers and agents often don’t consult with the lender (usually a bank) to whom the outstanding loan is owed, even though the lender can prevent a sale from going through if the price isn’t high enough. That means buyers who make offers on the property — even if it’s for the full asking price — might not be able to get the home if the lender isn’t satisfied with the price.
Experts say lenders have the right to stop the process. These days, most short-sale agreements include a provision where the bank waives any right to go after borrowers for the amount they still owe after the home has sold, says Daren Blomquist, vice president at RealtyTrac, which tracks short sales and foreclosures. So the bank usually eats the loss. Molony of the NAR agrees that deals may not go through if the price is set too low. In fact, he says, even though agents use their knowledge of the market to try to assign a price that will lead to a successful sale, it can take months for a bank to tell an agent whether it will accept a buyer’s offer.
3. “You say hole in the wall, we say cozy fixer-upper.”
Paul Howard, a buyer’s broker in Cherry Hill, N.J., says he’s seen his fair share of discrepancies between home features touted in online listings and home features in reality. They run the gamut from so-called fully redone basements that turned out to be only partly finished, to eat-in kitchens that had standing-room only, and inflated square footage claims for bedrooms. When he dug in to see where the misstatements originated, he found that many often appeared early on: in the listings posted on the local multiple listing services (or MLSs) — the databases where listing agents maintain their postings and other information relating to properties.
Much like online dating profiles, online housing listings can present a picture that bears little resemblance to reality, and often the mistakes are intentionally inserted to increase buyer interest in a property, says Mike Machinski, a broker with Weichert Realtors in Ridgewood, N.J. He says he’s seen listings that not only exaggerate the truth but also present falsehoods so extreme that they can even derail a sale. Some listings increase the number of bedrooms by claiming that a room without a closet or window is a bedroom. When an appraiser visits the home to determine its value — a step that occurs before lenders give borrowers a mortgage — he likely won’t count such a room as a bedroom, which could lower the home’s value, says Ken Chitester, spokesman for the Appraisal Institute. (Rules over what counts as a bedroom can vary by locality.)
Third-party listing sites say the home facts and features they display on listings come directly from the MLSs or brokers’ own listings. They also receive listings from companies that specialize in listing distribution and asset management. Trulia spokeswoman Daisy Kong says that to minimize errors the site prioritizes the data it gets directly from MLSs and brokers over other sites.
4. “History is told by the listing agents.”
A huge perk to listing sites is that many reveal details that can help buyers figure out how much to offer on a property. This includes the number of days a home has been on the market and its sales history. Of course, that data can be misleading. On some sites, the number of on-sale days are counted from the day when the posting went live on that site — which could be days or weeks after it first hit the market. Separately, a property that’s been listed online for months can get removed only to reappear a few weeks later as a newly for-sale property. Listing agents have been known to use that as a strategy for juicing demand, says Jack McCabe, an independent housing analyst in Deerfield Beach, Fla. (It can also happen if a new listing agent takes over.)
Such errors can have huge ramifications for buyers. They’re more likely to make lowball offers on homes that have been languishing on the market for months, while they’re more likely to be aggressive with a property that’s just come on the market. In the latter case, the buyer may put a full-price offer on it, says McCabe. “It creates a false sense of urgency,” he says.
Buyers also look at the prices a home previously sold for. Trulia and Zillow, for instance, say they pull these prices from county recorders’ offices and from regional firms in the U.S. that track sales data. In rare cases, errors can make their way in, says Stan Humphries, chief economist at Zillow. A refinance, for instance, may appear as a sales transaction if a county mistakenly registers it as such; in that case, the mortgage amount the homeowner received — sometimes significantly less than the value of the home — can be is listed online as a previous sales price.
5. “Agents are turning against us.”
**Disclosure (Long Realty is a Berkshire Hathaway company & under the same umbrella as Edina Realty)
In May, Edina Realty, a Berkshire Hathaway-owned real estate firm with listings in Minnesota, North Dakota, South Dakota and Wisconsin, announced it was pulling its listings from third-party site Realtor.com. A few months earlier, it had stopped sending listings to Trulia.com. In fact, the company says it has stopped working with all non-broker-controlled sites, partly because of concerns with data inaccuracy.
Some experts contend there’s more to the story. By reserving its listings for its own site, Edina ensures that buyers who click on the homes for sale will be directed to an Edina agent, increasing the chances that Edina will take on a “dual agency” role, says Doug Miller, executive director of Consumer Advocates in American Real Estate. That’s when the company represents both the seller and the buyer. (Under this arrangement, agents are prohibited from negotiating price and terms on behalf of either party, says Miller.) As a result, the company doesn’t have to share commission with another brokerage firm, instead receiving a double payment, he says. (Miller is also a real-estate attorney who helped win a lawsuit against Edina Realty in the early ’90s over undisclosed dual agency.) In contrast, many third-party sites tend to direct house hunters to agents who would be working for the buyer alone.
Bob Peltier, CEO of Edina Realty, says the critics are wrong: Edina Realty’s decision isn’t motivated by commissions. He says the firm is distributing its listings to other local brokers and MLS members, providing access to consumers who search its competitors’ sites and its own. Peltier says the company’s agents can also post their own listings on third-party sites if they prefer to.
6. “Good luck finding reviews of agents.”
In recent years, several real-estate listing sites have rolled out rankings on real-estate agents with the stated purpose of giving home buyers and sellers an informed way of picking an agent to work with. But it hasn’t always panned out. In September 2011, brokerage Redfin introduced its “Scouting Report” that publicized previously private information about agents, including the number of sales the agent made and the difference between asking prices and actual selling prices. Less than a week later, the company removed the tool from its site, citing inaccuracies in the data. Rachel Musiker, a spokeswoman for Redfin, says some of those errors originated from variances in how the agents input their information into the MLSs, and she says some agents asked the company to stop publishing this data.
Experts say house hunters will be hard pressed to find many sites that offer comprehensive agent review tools. While NeighborCity.com rolled out a rating system for nearly one million real-estate agents earlier this year, Cardella says agents have been pressuring the site to pull the rankings—arguing that they don’t present an accurate portrait — but that the company plans to continue with them. He says the lawsuits filed against the site’s operator, in fact, came within weeks after it introduced this tool. The two MLSs involved in the lawsuits declined to comment, citing pending litigation. (To determine the ratings, the site says it looks at the percentage of listings and the number of homes agents sell, the selling price, and the amount of time it takes for sales to happen, among other factors. It reviews agent records over the past few years and compares each agent’s performance against that of his or her peers.)
7. “Our inflated sales figures create demand.”
Since the first place most properties are listed for sale by real-estate agents is often on local MLSs, those databases might seem like they’d be a good source for accurate sales figures. In fact, the National Association of Realtors uses them to report existing-home sales. But last year, the NAR announced that the number of existing-home sales for every year from 2007 to 2010 was actually 11% to 16% lower than it had originally reported. The association said the revisions were partly due to problems with MLSs, such as properties being added to the system in more than one city or town. Then, when a home sold, it was registered as two sales when it was actually one. Molony of the NAR adds that a much bigger reason for the changes was a large decline in the market share of for-sale-by-owner properties.
For buyers and sellers, the errors distort reality. Buyers are led to believe that there’s more demand for homes than there actually is, which could result in them offering higher prices than they otherwise would, says McCabe. When it reported the error, the NAR said the corrections to the figures probably wouldn’t affect buyers and sellers, since the numbers that were revised were national whereas local sales figures are what typically drive prices up and down.
8. “Our maps create headaches for homeowners.”
It’s not just home buyers who are at the mercy of listing sites. In recent years, sites like Homes.com, Realtor.com and Zillow have introduced technology that gives homeowners (as well as casual home-site browsers and nosy neighbors) an estimate of what their home is worth. But critics say those values are often wrong, change frequently, and can create confusion. “A lot of times, estimates can be radically different from what true values are in their areas,” says McCabe.
In most cases, these tools rely on automated valuation models (AVMs) that calculate home prices based on several types of information, including previous appraisals and home features (like the number of bedrooms) included in county tax assessors’ files. The data though isn’t always up-to-date, like when homeowners haven’t informed the county of any extensions they’ve made to their home or when the most recent appraisal occurred many years ago. Also, AVMs tend to be most reliable when many sales transactions occur in a neighborhood — since they take the prices of recently sold comparable homes into account when determining a property’s value. Areas with a low turnover, on the other hand, are prone to more automated valuation errors and large swings, says Gary Painter, research director at the Lusk Center for Real Estate at the University of Southern California.
For their part, Homes.com, Realtor.com and Zillow say homeowners can use the valuations as a reference for their home’s value and the direction in which property values in their area are heading but shouldn’t rely entirely on the tool. “Homeowners need to be careful to not put too much weight in these numbers,” says Errol Samuelson, president of Realtor.com. Instead, they say, homeowners thinking about listing their homes should consult with local real estate agents and consider having their home appraised to get a more accurate valuation.
9. “Cold calling beats online deal hunting.”
As the number of homes for sale nationwide continues to drop, more buyers are bypassing online listings and taking matters into their own hands. They’re speaking with real-estate agents about the types of properties they want, and some buyer agents are placing calls and sending letters to homes that fit those descriptions, stating that there are interested buyers if the homeowners care to sell. In fact, 20% of sellers in the year ended June 30 sold their homes because they were contacted directly by a buyer, up from 15% in the year ended June 30, 2010, according to a survey by the NAR. These individuals never listed their homes, and in some cases weren’t even thinking about selling until they heard there was an interested buyer, says Molony.
This trend comes even as the percentage of buyers searching for homes online is at an all-time high. As inventory shrinks, home buyers are becoming desperate and looking for any possible leads, says David Kent, president of the National Buyer’s Agent Alliance. Kent says he too is about to start placing cold calls to homeowners on behalf of a client who’s been searching for a type of home that has yet to be listed online. But that’s not the only option, of course. In other cases, buyers are finding homes simply by word of mouth — like when a neighbor or friend tells them that they’re thinking about selling.
10. “Buying at auction is like buying with your eyes closed.”
Over the past few years, foreclosures have offered up some of the biggest deals — and risks — in real estate. In many cases, buyers incur risks at the point of purchase: Many foreclosures are sold in online auctions, and depending on the site, buyers might not have the opportunity to see the home before they bid on it, or they might only be able to see it from the outside, says McCabe. In these cases, they’re bidding strictly based on the information in the online listing, without knowing the true condition of the home.
Some sites provide more access, however. Auction.com, a listing site that auctions off properties ranging from foreclosures to luxury homes, hosts open houses on many — but not all — properties for interested buyers to visit in person before bidding. But buyers will need to check the site frequently for those dates; if they miss them, they won’t be able to arrange a private showing. They also face unknowns with the bidding process. While the site lists the starting bid it’ll accept, it doesn’t disclose what the reserve price is — the price that needs to be offered in order for the sale to actually occur. Separately, financing isn’t guaranteed. Monte Koch, co-CEO of Auction.com, says the site accepts buyers with mortgages for some transactions, but some foreclosure auctions are only accessible to cash-only purchasers.
Despite the setbacks, experts say such sites do offer buyers more access than in the past. It used to be that buyers had to know someone at a bank that was holding the foreclosed property or another insider to be aware of upcoming foreclosure auctions at all. With these sites, more buyers can engage in the process, if they’re willing to take on the risks.
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The other nagging bit of misleading data that is not mentioned in this article is how the
% of Sale Price/List Price is reported. For more on that see > checked your % of SP to LP lately
see thefoothillsToday.com
to find your Tucson Foothills home